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Get More Referrals Now!, by Bill Cates
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Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:
- Work less and earn more by getting existing customers to work for them generating high-quality referrals
- Turn every business contact into a relationship and every relationship into a sales success story
- Sales Rank: #210389 in Books
- Brand: Cates, Bill/ Cates, W. R.
- Published on: 2004-03-30
- Released on: 2004-03-30
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.10" l, .71 pounds
- Binding: Paperback
- 224 pages
Review
"The top 10 per cent of all salespeople make 50-100 per cent of their sales through repeat business and referrals. Bill Cates shows you all the secrets of getting and converting referrals into more sales. With Bill's powerful system, there are no more cold calls, only warm leads. It's a 'must read' for anyone in business." - Dr. Tony Alessandra, author of The Platinum Rule; "The program Bill delivered 15 months ago has had a lasting impact. Our advisors are acquiring new clients by referrals at a rate that's 40 per cent higher than the national average for our company." - Tim Holland, Field Vice President, American Express Financial Advisors"
From the Author
This book takes a fresh look at the power of referrals. Your awareness and thinking will shift, so your actions will become more powerful. You'll learn how to live a "referral lifestyle." Your selling will be more enjoyable than you ever thought possible. I guarantee that after you read this book your sales will increase dramatically.
The next time you call prospects, they will know who you are and why you're calling, and they'll be eager to speak with you! After reading this book, selling will be like shooting fish in a barrel. You'll have fun and you'll make more money.
From the Inside Flap
When you make a cold call you usually get the cold shoulder. When you make a referral call, you usually get a conversation. Cold calling is a numbers game that wears you down. Using referrals is a relationship game that builds you up. Selling through referrals is easier, more pleasant, more professional, and brings higher profits with increased customer loyalty.
Are you using the incredible power of referrals to your full advantage? Have you reached the point of Unlimited Referrals? This powerful book will teach you how to: 1) Get more high-quality prospects. 2) Break through the voice-mail barrier and reach hard to reach buyers. 3) Get prospects returning your calls. 4) Create a reputation that opens closed doors. 5) Eliminate "cold call hell." 5) Increase customer loyalty. Get ready for a sizable boost in your sales!
Most helpful customer reviews
0 of 0 people found the following review helpful.
Bill's approach is easy to learn with some mental rehearsal and once you ...
By D. J. Greenbury
This book is clearly written by a person who knows how to get quality referrals. Bill's approach is easy to learn with some mental rehearsal and once you adopt a referral mindset and focus on quality of performance to develop relationships the rest is easy. I turned this into a complete training program for telesales personnel to help move us away from cold-call telemarketing.
15 of 15 people found the following review helpful.
Let somebody else do the selling for you
By M. Bennett
Referrals now is an excellent book that explains how to obtain more business by asking for referrals. Most friends and existing clients are more than willing to recommend your product or sevices if you just ask for it. Sales people sometimes view asking for referrals as a sign of weakness or problems in the business. This is not true.
If you want to build up a business very quickly without a lot of overhead, this is the best method. It would be adviseable to first read the book "Masters of Networking" by Ivan R. Misner. Referral business has a lot to do with networking, so you must be ready to do favors for other people who help you out. Forgetting to help somebody else who has helped you will be very detrimental to your business.
Just asking somebody for a referral is not really good enough but asking the person for a personal introduction increases your chances dramatically for closing the deal.
Don't read the book all in one go. Read a chapter, think about how you can apply it, write down what you think is best for you and experiment with it.
40 of 41 people found the following review helpful.
The New Business Paradigm
By Scuba Diver
Bill Cates' "Get More Referrals Now!" is awesome.
Based on a referral, interestingly enough, I picked up a copy of this book and blasted through it in a matter of days. What makes this book so outstanding is the recognition of the need to consolidate your current business model into one that is referral-driven.
Think about it for a minute--if you have car problems, need a good doctor, or want to sign up for music lessons, who do you ask? Inevitably the answer usually is a friend or associate for a referral as to who THEY use. Based on this concept Cates' work expands upon intrinsically human relationships and provides a variety of techniques for business professionals (although this book has utility outside the business world, it is primarily written for individuals/companies looking to exponentially grow their client base using a referral-based approach to marketing) to strengthen existing relationships while simultaneously generating new business.
Cates divides his book into five parts, "baby-steps" if you will, of changing from the old standard of cold calling (Brrrrr cold indeed and fineable now too under the Do-Not-Call list!) to adopting a referral-based business.
Part One "The Foundation: Adopt a Referral Mindset" lays the track for the rest of the book and makes the reader mentally itemize why in fact referral-based marketing is superior.
Part Two "The First Skill: Enhance Your Referability" describes the actions you need to take that will result in clients placing more confidence if your abilities.
Part Three "The Second Skill: Prospect for Referrals" provides step-by-step instruction on HOW to get qualified referrals in the door.
Part Four "The Third Skill: Strategic Networking" goes one step beyond Part Three and now delves into the necessity of getting your office/company on board with the referral method transitioning to a holistic concept of a referral-based corporate strategy.
Part Five "The Fourth Skill: Target Niche Markets" delves into the intricacies of selecting profitable key areas to focus your referral-based approach on capturing more business.
Cates's greatest accomplishment I think in this book is its ease of use and practicability. "Get More Referrals Now!" does just that; similar to Tony Robbins philosophy in "Awaken the Giant Within" Cates focuses on modifying your perception on the value of a concept which in this case is the referral. With increasing legislature limiting cold calling to business to business and limited consumer buy-in calls, Cates' book is more relevant and necessary than ever.
Of the dozen or so books I've read over the past couple weeks, I'm ordering enough of this book and one on scuba diving I really enjoyed to use as stocking-stuffers for my friends and associates. A great read and one of those books where your initial investment of time and money will provide a lasting and valuable income stream. Five stars.
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