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With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.
- Sales Rank: #24159 in Books
- Published on: 2015-10-06
- Released on: 2015-10-06
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.00" w x 6.30" l, 1.10 pounds
- Binding: Hardcover
- 288 pages
Most helpful customer reviews
14 of 14 people found the following review helpful.
Mahalo to Steven Keys "One Simple Idea" that's worth the Investment
By Ernest Makainai
I must say that "One Simple Idea" has helped me all the way thru the process of getting my own idea out there. I have already gone thru one patent with no success. With "One Simple Idea" I got all the information I needed to go step by step to move forward. I saved so much money and many mistakes just by reading Steven Keys book. On November 12,2016, I signed my first Licensing Agreement with a large Manufacturer that produces
Yard and Garden material. In fact they are test Marketing my idea in the large Big Box stores as I'm writing this review. So if you have an idea and have no clue of what to do, then your best bet is to get "One Simple Idea". It's affordable and very easy to understand. Steven wrote it to have anyone who doesn't want to go through the humble-jumble of trying to figure out what's he or she is reading about. Just EZ to Read. Shoots...for less than a HOT Pepperoni Pizza, you can get going by getting yourself this book and who knows...buy yourself the whole Pizza shop!
Keep on Dreaming...You won't regret it!
Ernest Kalani Makainai
12 of 13 people found the following review helpful.
THE treasure chest guide to bringing an idea to market... buy this book!
By Spongebob
About 10 years ago I attended a licensing seminar in the SFO bay area. Stephen Key was speaking with the “inventright" group to about 50 people. His methodology as explained in this book is risk adverse, it puts the onus of bringing an idea to market on the manufacturer in terms of financial risk, getting them to pay for legal (patent) fees...you just collect a royalty for your “idea” and move onto the next. The book explains the pathway to earn without doing the grunt work.
At that time, regretfully... I had already started on the road to manufacturing so the advice I received at the seminar was valid, worthwhile and well understood but in my case essentially ignored. Fast forward 10 years and I receive a call from a manufacturer seeking to license my idea, I turned to the web of course for advice and tripped over this book. It was no surprise to me that it had well deserved A1 ratings. I naturally gravitated to this book since I knew of Stephen.
Many people have ideas but do not know how to go about getting them to market. Speaking from experience now, I can honestly say that if you are considering bringing a product to market you will need deep pockets (funding), it will suck up A LOT of time and energy, be extremely stressful dealing with manufacturers who change price, design spec, ship great prototypes but then totally mess up the big order…. the list is endless and something I never want to go through again. Not to mention marketing! You could have the best product in the world but unless you can get on Shark Tank or can afford to pay many thousands of dollars to market it then nobody will know about it. Needless to say, it can all be avoided by following Stephen Keys advice in this book. It breaks down the barriers of how to go about contacting the BIG GUNS who already have the distribution networks in place with Walmart, Target, Costco etc….
After reading this book I reached out to Stephen via email to thank him, I was truly excited and inspired. I also told him my situation with the licensing possibility. He called me almost immediately, he was delighted for the positive feedback of course but moreover was enthusiastic to help me out…. I am now on the way to securing a licensing deal.
Everyone has seen the invention ads on TV that should be avoided like the plague. Stephen is the real deal, aside from being extremely successful (likely not from selling the book) he wants to see others succeed. If you are serious about getting your idea to market, I would also encourage you to attend a inventright seminar: http://www.inventright.com
This book has now become a my gift of choice for family and friends, everyone at some point has One Simple Idea… it’s what your going to do with it that matters!
Incidentally, unlike some other books with pictures, diagrams etc, it displays fine on the kindle.
2 of 2 people found the following review helpful.
I loved the book
By Fred Goldfarb
I was thinking of taking a product to market myself. Then I realized all the time and money and overall responsibility it would take to run at company. I decided I'd rather let someone else of it. In the throes of that decision I came across this book and some of the youtube information. I loved the book, wished I had read it earlier but am so glad I read it now. My plans have changed. I'm working with Steven and his group, have a terrific mentor and everyday am excited. I am sure I'm going to licensing my current product and then there are more to come. Bottom line, great informative book that will serve you well whether you decide to go it on your own or work with Steven. Now matter how much business experience you think you have, the book and company will save you time time time and give you a laser focused way to license a product. I don't work for the White House so there is no conflict of interest if I say BUY THIS BOOK!
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