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The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company, by Michael S. Malone
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Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.
Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.
But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.
The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.
With eight pages of black-and-white photos.
- Sales Rank: #244615 in Books
- Published on: 2014-07-15
- Released on: 2014-07-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.39" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 560 pages
From Booklist
*Starred Review* The modern semiconductor industry grew out of a faction of dissenting employees of Fairchild Semiconductor often called the Traitorous Eight, who left to form Intel Inc. a risky start-up that was transformed into the most successful technology company of the computer age through the invention of the “computer on a chip” we know as the microprocessor. The story revolves around the three men who founded and led Intel throughout its first four decades—Robert Noyce, Gordon Moore, and Andy Grove, whose canny leadership, impeccable timing, and masterful marketing skills turned a small company with a very unsure future into a global giant. The time line is a familiar one to many technology buffs, but Malone moves past the standard Intel mythology to uncover many aspects of the company’s ascendance that have been glossed over or lost to history. Federico Faggin, an Italian American physicist who led the design group of the first commercial microprocessor, is profiled as one of the “greatest inventors of the century,” one example of how Malone gives long-�overdue credit to the unsung heroes and inventors for their contributions. --David Siegfried
Review
“Through extensive and unprecedented access to Intel’s archives, Malone describes how each of these vital members of Intel brought various skills and talents to the company to make it the giant it is today.” (Entrepreneur's 25 Amazing Business Books from 2014)
“This is business history at its best.” (Wall Street Journal)
“What’s been missing is an authoritative work that blends all the key people and the technology with a thorough, up-to-date business history. “The Intel Trinity” fills that gap.” (The Wall Street Journal)
“What he has produced is popular history, the tale of an epoch-defining industrial romp and the three men who led it.” (Washington Post)
“The Intel Trinity is a fine introduction to the founding myths legends of Silicon Valley.” (Salon)
“Richly detailed, swiftly moving work of modern business history, recounting a truly world-changing technology and the people who made it possible. Essential for aspiring entrepreneurs, to say nothing of those looking for a view of how the modern, speed-of-light world came to be.” (Kirkus Reviews (starred review))
“Michael Malone, one of the most interesting chroniclers of Silicon Valley, has produced a fascinating history of Intel. It’s a valuable study of innovation, great leadership, and colorful personalities. Anyone who wants to know how creativity leads to invention should read this wonderful book.” (Walter Isaacson, author of Steve Jobs)
“Few people capture the rhythms and values that fuel Silicon Valley as well as longtime journalist Michael S. Malone. In his latest book, he takes on the history of Intel, a company he started covering when most reporters were still using typewriters. He reveals his deep knowledge on every page.” (Reid Hoffman, cofounder & chairman of LinkedIn and co-author of The Alliance)
“Mike Malone’s book on Bob Noyce, Gordon Moore and Andy Grove - Silicon Valley’s Mount Rushmore - belongs with Walter Isaacson’s treatment of Steve Jobs, Neal Gabler’s opus on Walt Disney, and Tom Wolfe’s look at the first astronauts. Trinity is that big and that good.” (Rich Karlgaard, Publisher and Columnist, Forbes Magazine, Author of The Soft Edge)
“Malone moves past the standard Intel mythology to uncover many aspects of the company’s ascendance that have been glossed over or lost to history. Malone gives long-overdue credit to the unsung heroes and inventors for their contributions.” (Booklist)
From the Back Cover
The definitive history of the Intel Corporation—the essential company of the digital age—told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove
Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor—the single most significant product in the modern world—Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet.
But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution.
Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices—including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law—that led Intel to consistent success unheard of elsewhere in the tech world.
The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.
Most helpful customer reviews
55 of 58 people found the following review helpful.
Wish someone would do a better job writing about these three amazing men, their relationship as well as the company they created
By Avram Miller
I was an executive at Intel from 1984-1999 (Corp. Vice President) and had the honor of knowing Noyce, Moore and Grove. I found the book odd. It was very superficial about so many things and then would go in depth on other things. The section on Andy's early life was overly detailed while there was not enough about Gordon. Frankly, the book feels lazy to me. It felt like Malone just wrote up thing he could easily find. He was suppose to have access to Intel's archives for whatever that is worth. We were thought not to keep much because of legal issues. There were also a number of factual errors.
I did benefit from learning more about the early years at Fairchild.
Hated the title by the way. It is worth reading this book as long as you realize that it is just a piece of the story of these three amazing men and even less a history of Intel.
27 of 30 people found the following review helpful.
A Must Read Book
By Harold Kellman
This is a "must have" book for anyone who wants to know about the early history of integrated circuits, the microprocessor, and Silicon Valley. The Valley of Heart's Delight, as it was known before Don Hoefler's 1971 naming, was and is truly an amazing place with remarkable individuals. As a young electrical engineer, I first came out to Palo Alto because there were two minicomputer companies with headquarters within two miles of each other -- Varian Associates and Hewlett-Packard. HP had just gotten into the minicomputer business in 1967 and was eager to sell its new machines. They gave my upstart Ann Arbor-based company $100,000 worth of equipment and 60 days credit terms to pay for it. Our company had a net worth of $3,000 and I was 25 years old. HP had the true Silicon Valley start-up spirit.
The next time I came to the Bay Area was when I read the Electronic News two page advertisement for the 4004 chip on November 15, 1971, "Announcing a new era of integrated electronics -- a micro-programmable computer on a chip." Few believed. None of the 80 or so minicomputer companies, led by Digital Equipment and Data General, took it seriously. Luckily I did and moved here.
Mike Malone perfectly captures this whole era in Part II: Start-Up (1968-1971) and Part III: The Spirit of the Age (1972-1987).
Mike Malone explains the three different personalities of the founders. When you call Andy Grove "paranoid" he certainly was.
Andy believed spies were everywhere. When I went to an analyst meeting and arrived early, I went to the bathroom with my briefcase. A secretary quickly followed me into the bathroom and told me I had to check the briefcase before being allowed into the analyst meeting. I said this was ridiculous and she replied that this was on strict orders from Andy Grove. Another time, when I asked a technical question, Andy Grove prefaced his remark by accusing me of being "a Motorola spy." I made the mistake of saying that the 16-bit Motorola 68000 microprocessor was a superior product. Read Chapter 20, "Crush", in which Mike Malone explains that the great marketing of the microprocessor beat the great engineering of Motorola.
If you weren't in Silicon Valley in the 1970s, 1980s or 1990s, you can capture the spirit by reading this remarkable book.
18 of 22 people found the following review helpful.
Important business lessons from Intel's history
By John Gibbs
Intel’s greatest strength has been its willingness to take huge risks, even betting the company, according to Michael Malone in this book. On the occasions when those bets have failed, the company has clawed its way back into the game through superhuman effort and will,... and then immediately gone on to take yet more risks.
The story starts in September 1957 when the “Traitorous Eight” employees of Shockley Transistor left to form their own company, which became Fairchild Semiconductor. When Fairchild started falling apart a decade later, two of its key scientists and leaders, Bob Noyce and Gordon Moore, decided to start a new business, and Andy Grove joined them as their first employee at Intel. The book goes on to describe Intel’s ups and downs over the ensuing 45 years.
Gordon Moore had first observed in 1965 that the complexity of integrated circuits was doubling every year, and in the 1970s the doubling of computer chip performance every two years became known as Moore’s Law. Intel Corporation, as the keeper of Moore’s Law, proceeded over the next several decades to innovate at the required rate, using a combination of science and business cunning to stay ahead of its competitors.
It is a well-crafted story, although perhaps a bit longer than necessary. Intel seems to have “come roaring out” or “come roaring back” after downturns quite a few times, and the traits of some characters get repeated a bit. I have no personal knowledge of the key individuals, but can’t help suspecting that they have been a little bit stereotyped. For example, I suspect that Andy Grove’s attitude towards Bob Noyce was more nuanced than the animosity portrayed by the author.
Notwithstanding these minor issues, I thoroughly enjoyed the book. Intel Corporation has had a profound effect not only on the field of electronics but on the world as a whole. It has been one of the key players in the digital revolution, and there is a great deal to learn from the manner in which the company has been run, and its successes and failures over the years.
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